1.1. ORIGIN OF THE REPORT
This repute is a Learning Repute quick as a toil for “Business Research” series of MBA Program of the Office of Address Studies, University of Dhaka. The derivational goal of learning repute is to arrange an occasion to tool hypothetical apprehension and conceptions in actual duration site. All the things are return the objectives of the theme.
Citibank N.A. is the reckon one outlandish not-public bank in Bangladesh. In a proportionately inpregnant conclusion of convenience, it has beseem one of the industry's most puissant platforms for financial products and advantages. Citi Exchange Services Unit is one of the enlightened avail performrs in Bangladesh during the Global Economic Crisis. In this repute, we own nucleused on the raze of customers’ atonement on its popular Exchange Operations.
As a toil for the Series no. 503 of the MBA program we scarcity to give this repute, which apprehends an overopinion of the form and deduction of a contrivance. The con-over is passed and quick lower the direction of my upright series schoolmaster Dr. Shahid Uddin Ahmed.
1.2. TOPIC OF THE REPORT
The theme of the repute is “The Insight of Customer Atonement Raze on Exchange Operation: Citibank, N.A. [Dhaka] Perspective.
1.3. PLATFORM OF THE REPORT
To stir this theme we own chosen the “Trade Advantage Office of Citibank, N.A, Dhaka.” as a platform where we own productd some decomcollocation to aim the toil of our learning and to allot the hypothetical apprehension in skilled area.
1.4. OBJECTIVES OF THE REPORT
This repute is aimed to con-over the customer collocation and stigma preferences on exchange actions of Citibank, N.A. and pass an in-depth con-over to assess their atonement raze. The other objectives are to product a dirty opinion of the Citigroup, Citibank and its actions (specially in Bangladesh) from the opinionsharp-end of a negative observer, to con-over how Citi Exchange advantage aids the export-import profession of Bangladesh and to product an subject environing the products and procedures of Exchange Operations of Citibank N.A. Bangladesh.
The unfair objectives aback passing this con-over are as follows:
The deep nucleus of this con-over is to substantiate the potencies and problems of Citi Exchange Services by analyzing twain employees and customers.
To view out how an exporter/importer can be utilityed by portico the aid of Citi Exchange Services from customer sharp-end of opinion.
To stir the customer bearing and their raze of atonement on exchange actions.
To perceive out the solutions to work-out the problems after a while toolation strategies through which Citi Exchange Advantage Address can attract observation to those problems.
1.5. SIGNIFICANCE OF THE REPORT
This repute is symbolical, as it get succor Citibank to state the factors, which in-fact rule the customer to be affcogent to the form and as-well the raze of atonement. From this con-over, the Relationship Managers (RM) get get the utility of the customers’ opinions and naturalized on that, the address get own the occasion to adjust their “customer utility” strategies. Thus Citibank get be cogent to product aid customer advantage through their products. This repute sheds imponderous into areas of the banks exchange action where it scarcitys to state some roles. And this con-over get succor them in device making of customer allied utilitys as a intimation. The congregation can as-well own an in-depth lowerstanding of customer bearing on exchange actions of Citibank,N.A.
1.6. SCOPE OF THE REPORT
This repute products a narrative overopinion of the Citigroup, Citibank and its Exchange action in Bangladesh. And it as-well familiar the regulatory framework lower which export-import profession and export-import banking is going on. This repute covers the hypothetical apprehension of seriess of- Bank Management, Insurance and Risk address, International Trade, Address of Multinational Enterprises, Form Behavior, Industrial Psychology, Marketing Address and Profession Communication and Computing Fundamentals for preparing repute. Any fruit of Citibank thereafter is out of the mark of the repute. This repute explains the client atonement on exchange actions. However, gone manifold exchange notification are perceptive and secret in affection such notification is kept out of the repute mark. The gist giveed in this con-over are not be appliccogent anywhere delayout Citibank, N.A and are not be used anywhere save University of Dhaka and Citibank, N.A.
1.7. LIMITATIONS OF THE STUDY
Though we genial our raze best to product a pregnant and well-organized repute on “The Insight of Customer Atonement Raze on Exchange Operation: Citibank, N.A. [Dhaka] Perspective”. Some toils were yet give. While passing this learning on Citibank, N.A., we own faced after a while some constrains which we opine agency interfere after a while the power and achievement of this repute. For example:
First and the deep employment of this repute is Convenience incomprehensiveage. As we own giveted this repute after a whilein very few days, it is very inpregnant convenience to perform any learning of an form. The decomcollocation is naturalized on some poor foundation, so it has beseem intricate to attract a consummate view. The most compo toil of this con-over is the poor reckon of respondents interviewed. The objectives halt symbolical concern for the bank but the reckon of clients itself is little. The results can be justified aid if the reckon of respondents can apprehend all the give clients. While the clients were interviewed multifarious of them were reluctant to chat voluntarily.
Some of the respondents in my reconnoitre weren’t succorful; some of them weren’t upright in their opinions. Some notification is secret and the managers and officers do not arrange that notification. The administrative website doesn’t arrange up-to-date notification environing some issues. There was failure of psychological reflection and analytical force to perform it the most impeccable one. I own to offset after a while the power due to convenience employment.
1.8. LAYOUT OF THE REPORT
The repute is structured in the aftercited ways:
CHAPTER-1: INTRODUCTION- Deals after a while defining the theme and as-well the derivation, reasons, platform and objectives of choosing the theme to just the repute.
CHAPTER-2: LITERATURE REVIEW- Gives some basic apprehension of exchange, customer atonement and CRM which are used as foundation for analyzing the repute.
CHAPTER-3: PROFILE OF THE ORGANIZATION - Presents an overopinion of the form itself: Citibank N.A., Bangladesh. Starting from the global collocation of Citigroup, this multiply multiplyially comes down to recount the dominion actions of the bank.
CHAPTER-4: CITI TRADE SERVICE- Covers manifold exchange actions of Citibank N.A. Almost entire view of exchange action procedures are recountd in this repute that encompasses issues, which are conversant worldwide, but new for Bangladesh. The repute has been giveed in the way that a individual can get an overall subject environing the exchange actions of Citibank N.A. Bangladesh.
CHAPTER-5: METHODOLGY OF RESEARCH- Data, sources, procedures and contrivance used to perform reconnoitre for analytical multiply of the repute.
CHAPTER-6: FINDINGS AND DISCUSSION- Covers deeply the analytical multiply of this repute and as-well analyzing manifold issues on Citi exchange Departments including SWOT decomcollocation on overall exchange advantage office. This as-well arranges lowerstanding of customer bearing on exchange actions of Citibank, N.A.
CHAPTER-7: RECOMMENDATION AND CONCLUSION- To work-out the problems respecting to Citi Exchange Services, Bangladesh.