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Hands-on with Nike’s self-lacing, app-controlled sneaker of the future
I flew across the country to Portland to experience the Adapt BB, Nike’s new self-lacing, Bluetooth-enabled sneakers, but the guy showing me around campus is wearing a pair of Zoom Flys that refuse to stay tied. Within 10 minutes of tying them, they’re untied again, flailing all over. I hate when people point out my untied shoes, but his feel intentional. Of course I notice the laces. Of course I point them out. He laughs and swears he’s not doing this on purpose, that Nike hasn’t deliberately set up my visit with a scene out of an infomercial fail.
The Adapt BB — the BB stands for “basketball” — build on Nike’s decades-long dream to create an auto-lacing smart shoe that adapts to wearers’ feet. The company wants to fundamentally change footwear and, of course, sell more shoes.
Imagine: your feet swell during a basketball game because you’ve been running back and forth on the court, and your sneakers detect your blood pressure. Instead of reaching down and untying your laces, the shoes loosen automatically. Never again will you have to fuss around with your laces because, guess what, your shoes already know what you want to do.
“That is the broader vision, or the biggest dream, that the product becomes so synergistic to your body. It just knows almost kind of what you’re thinking,” says Eric Avar, VP & creative director at Nike Innovation. “It’s a natural extension of your body.”
This imaginary, all-knowing shoe doesn’t exist yet. Instead, the Adapt BB represent the next step in that dream product journey. This is the shoe that’ll make self-lacing technology available to more people and get them used to the idea of an app-controlled shoe.
The Adapt BB are a pair of sneakers, sure, but they’re connected tech, too, which means that if Nike pulls off its goal of making a popular, smart footwear line, we’re going to have to care for our shoes differently than we ever have before. We’ll charge them wirelessly, update their companion phone apps, and replace their batteries like we’re starting to do with our iPhones. That’s a lot to ask of people, and that’s not even everything Nike needs to accomplish. Beyond fundamentally changing how we think about shoes, the company has to confront new responsibilities and challenges, like e-waste and tech degradation. The Adapt BB are a big bet for Nike, but the company seems confident that customers will get on board with whatever they sell. (Well, unless they prefer Adidas.)
I’m promised the shoes will move me. Nike says wearing them will be like trying a TV remote for the first time. I’ve grown up with remotes my whole life.
“I’m old enough to remember when you had to get google play store gift card codes india the couch to change the channel, like it’s that level of wow,” says Dustin Tolliver, senior product director in basketball footwear.
Adapt BB’s predecessor, the HyperAdapt 1.0, debuted in 2016 as a limited run for $720. That first go-around was bulkier, uglier. That same year, Nike sold 89 pairs capital one costco credit card login high-top adaptive fit Mags, just like the ones in Back to the Future Part II. These sneakers were more of a novelty, and they were certainly not built for a large consumer market. The Adapt BB are something completely new. They forgo anything that resembles a lace, and they ship with Bluetooth connectivity so wearers can tighten and loosen their shoes from their phone. They can even choose the color the sneakers emit when in tightening mode. Adapt BB will debut on the NBA court on both Jayson Tatum when he plays against the Raptors and on Luka Dončić when he plays against the Spurs. Both games are on January 16th.
The shoes will be available for preorder today, and they will officially go on sale on February 17th at Nike stores, online, and through the SNKRS app for $350.
Nike has built connected footwear before — remember the Nike+iPod and the Nike+ Training? — but the company is serious about making adaptive fit a thing. A mysterious but seemingly thoroughly built-out product road map is mentioned to me multiple times throughout my visit. I get the impression that Nike wants adaptive fit technology to be a data-fueled platform with a storied product lineage. Just like we look to the original iPhone to see how far we’ve come with smartphones, we’ll look at the original adaptive shoes and marvel at the fact that we ever used laces.
These new shoes are “smart,” but not in the most obvious sense. Right now, they don’t even track steps or activity levels. They just tighten and loosen at the tap of an app, or whenever someone sticks their feet inside them.
“What we wanted to do was solve something that we knew consumers wanted first as a problem because we look at things like step counting and activity tracking as easy things to add around that, but it’s not necessarily the reason you would go out and buy the shoe,” says Jordan Rice, senior director in Smart Systems Engineering at Nike.
He’s probably right. Sure, it’d be nice if I could wear and charge one less thing, but people like their Apple Watches and Fitbits. They don’t need tracking in a shoe immediately. While the Adapt BB look notably different than the HyperAdapt 1.0, the bigger innovation has to do with what Nike calls the “lace engine.” Every component needed to make the shoe smart lives inside that engine: a microcontroller, 505mAh battery, gyroscope, accelerometer, Bluetooth module, motor, lights, pressure sensor, capacitive touch sensor, temperature sensor, and wireless charging coil. All of the tech that you find in a smartphone is packed inside this shoe; Nike could easily update the app to start counting steps or tracking fitness.
The app walks wearers through the pairing process, which involves holding each shoe close to their phone. That process failed a couple of times during my demo. The sneakers each have a battery inside that Rice says should last 10 to 14 days on a single charge, and they’ll always save enough juice to loosen, meaning your feet will never be trapped. The shoes charge wirelessly on a new mat that Rice says is “Qi-like,” but not Qi. There’s a coil in each shoe, and to charge, the shoes have to be placed on a specific zone on the mat, which has a USB-C port. Mats won’t initially be sold individually and will instead ship with the shoes. Each pair comes with a mat, USB-C cable, and wall plug.
Yes, Adapt BB wearers will be walking around, generating heat, and jumping on top of lithium-ion batteries, which might make anyone familiar with 2016’s Samsung Galaxy Note 7 situation nervous. Still, Nike says it put the shoes through “hours and hours” of testing to make sure they don’t crack under the weight of a six-foot-something, 200-pound basketball player. Rice says that testing involved two parts: a real-world, on-athletes portion, and a lab test that included thousands of impact and impulse cycles. The impulse test attempted to seep water into the lace engine, which is sealed shut. The shoes are waterproof, so they’re safe to wear outside on a rainy day, or in “any moisture environment” that someone might encounter (although I have my doubts about the New York City subways after a rainstorm). The real-world test involved a variety of athletes, including “NCAA athletes, semi-pro athletes, athletes that play professionally overseas and come home for the summer, and regular athletes” wearing and playing in the shoes nike adapt bb charging pad hours.
The tightening technology relies on a single cable loop that’s threaded through the motor, which acts as a spool. When the shoe tightens, the cable winds around the motor. Wearers can customize three presets in the app, ideally for warming up or gameplay. They can access those presets from the app, or hold down a button on the side of the shoe to go all the way from tight to loose. They can also make more precise adjustments from the app or by using those buttons. The shoe will remember the last tightness setting and default to that when being worn again.
I can’t overstate the importance of this lace engine; it’s a pivotal upgrade. The HyperAdapt 1.0 was a tangled, entwined mess that couldn’t have been easily mass-produced. With this modular component, however, Nike can pump out shoe husks, stick the lace engine inside, and create a fully connected shoe. That lace engine can go in any shoe that’s big enough to house it, regardless of the design of the shoe. It’s critical to making the Adapt BB widely available and easily repairable.
But right now, it’s not perfect. The shoes are supposed to tighten once your feet are fully inside, but they triggered at the wrong times whenever I wore them. Presumably, this will improve over time as Nike gets data from wearers.
As far as fit, imagine a toy claw machine, but the claw is flipped upside down and inside your shoe, closing in on you. That’s the sensation I felt when the shoe tightened — almost like a robot was hugging me. Compared to the Jordans I wore during my Nike campus visit, though, they were comfortable and tight enough. I can’t imagine ever adjusting them on a normal day, but once you get used to tight shoes, it’s a bummer to go back to your loose-fitting ones. It is kind of a bummer to have to tie them, too.
- The Adapt BB app
- The fit presets Photo by Vjeran Pavic / The Verge
- A couple lighting color options Photo by Vjeran Pavic / The Verge
That said, the Adapt BB are hard to slip into, which The Verge’s video producer Vjeran Pavic discovered when he couldn’t fit into them at all. He has wide feet. I have smaller feet, or at least they’re average for women, and I still had a hard time getting into them. The latch on top is critical for pulling them up, but I really had to yank them. When it comes to sizes, Nike let me try on the only pair of women’s sevens they have, an original prototype in a colorway that doesn’t commercially exist. The shoes will only be released in men’s sizing, in sizes seven to 15, and half sizes will be available up to size 14, too. That means the smallest size is a women’s 8.5. The WNBA tells me that the smallest women’s size in the league is a men’s 6.5, so not even every professional basketball player can wear these. Nike suggested it’ll bring this technology to smaller sizes in the future, but I’m disappointed they haven’t at first.
Now, Nike knows how to build shoes, but creating a gadget requires new processes. The shoes might last a long time sitting on a shelf, but the battery inside them could degrade. (Rice is confident that the shoes will wear out before the tech, but my old Zune that’s been sitting in a drawer for 10 years doesn’t turn on anymore, simply because I stopped using it and the battery degraded.) The same could happen for these shoes if collectors keep them on a shelf. That’s a long-term problem, though, and Rice says the modular component is nike adapt bb charging pad designed to be swappable. If someone needs a repair, or if a motor dies, users can ship the shoes back to Nike, and the team can pull that lace engine out and insert a new one.
“We have to sort of crawl and then walk and then run,” says Tinker Hatfield, VP of creative concepts. “We’re past crawling. We’re walking, so to speak. So the next phase for us will be to proliferate this technology.”
It’s been two months since I visited the Nike campus, and I can still hear the distinctive sound of the Adapt BB. Strangely, it reminds me of a more harmonic version of what you hear when a Keurig brews a cup of coffee and then tosses the pod into its trash. Rice says the sound, which is an E flat Major, was a long discussion that included one engineer making it play the tone of the aliens in Close Encounters of the Third Kind. It’s valuable product currency, and the company is trying to make it synonymous with Nike. Two chords are generated: the first and second chord of the E flat Major scale when the battery is above 20 percent, and an E flat C, or an octave lower, when it’s below 20 percent. The lace engine’s plastic shell amplifies the sound. It’s pretty loud, and there’s no way to make it quieter. The entire experience is sensual, with the shoe tightening at the same time as this note playing.
Rice admits some people might not dig it. “I know it’s polarizing, but a lot of people really like it. They really like the sound, and I think it’s resonated — no pun intended — with a lot of people.”
It’s still unclear if that will be true, if one of the world’s largest apparel makers can make us love charging our shoes or feel bonded with them as they tighten around us. But Nike still knows how to lean into its greatest strength: the brand.
Nike introduced new basketball shoes this week, which weren’t just any kind of basketball shoes. They’re called the Adapt BB, and they’re self-lacing, bluetooth-enabled sneakers. Not speakers. Sneakers.
They debuted last week and NBA players have already been wearing them on court. Jayson Tatum, Luka Doncic, De’Aaron Fox, and Kyle Kuzma are just a few that gave them actual run this week on the court.
Some things I like:
I think they actually don’t look half bad!
There are no laces, and I really like that. The shoes also light up when you tighten or loosen them, and the user can choose the color.
Do I need shoes that light up? Nope. Do they look cool anyway? Yep. My parents never let me get the light up shoes as a kid, so maybe this is where I finally get my revenge and wear these around as a grown adult.
They have tons of WNBA players in on the marketing, which makes me quite happy
A’ja Wilson, Breanna Stewart, and Kelsey Mitchell all nike adapt bb charging pad plenty of love in this campaign.
Some things I don’t like.
YOU HAVE TO CHARGE THEM ON A CHARGER.
We aren’t talking enough about this. With what these shoes offer, I’m not trying to charge my shoes at night. I mean, LOL. What if I forget to charge them? Does that mean I can’t tie them? What if they go dead while on my feet? What happens walgreens mukwonago — can I not untie them?
I have enough chargers that I need to keep on me. I don’t need to charge my shoes too. Whew.
I understand a charge last two weeks but that’s actually so long that I’d never remember if I charged them or not.
It’s 2019 and we’re talking about shoe chargers.
In all seriousness though, Nike has bigger dreams than this with a Bluetooth-enabled shoe. This is just step one. The Verge’s Ashley Carman — who also hosts Why’d You Push that Button, of the best podcast on the internet — reviewed the shoes from Nike HQ herself, if you’d like to learn more about them.
Onto the rest of this week’s B-sides.
This Wizards had the best post from London.
The Knicks . did not.
THE KNICKS CAN’T EVEN GET ABBEY ROAD CORRECT. WHY ARE THERE FIVE PEOPLE??
Get ready for the Russ and Noah Westbrook takeover
It was only a matter of time before this duo began to give us the best content we’ve ever seen. Just look at Noah!
And he’s already out of control, running faster than he should. Just like his dad.
What a great pair.
Is this the greatest Kawhi Leonard quote of all time?
“You stupid. This ain’t Burberry. It’s New Balance.”
Klay Thompson https www t online de login during his post game interview
The funny part isn’t just that he was texting, because it’s Klay and I expect such things. Nor is it that he has a dunk bet going on with Zaza Pachulia, because that’s also expected.
It’s the way in which he read aloud every single word as he typed his reply.
“You . have . one . dunk . I .have . 11 . this . year.pay me.”
Oh yes, the #10yearchallenge.
I’ll be honest: I didn’t love this little challenge the Internet was doing. There was zero way I posting a picture of me from 10 years ago, and to be real, I didn’t need to see yours either.
But, I’ll admit, I enjoyed these NBA versions.
Russ and Nina
CJ and Lauren
And Steph and Ayesha.
Also, Klay commented on Ayesha’s photo and it was funny until he got the year wrong.
Spencer Dinwiddie wore Beyonce shoes!
The Nets’ point guard continues to wear really interesting shoes this year. I have no idea where he gets his inspiration from. Maybe he just wakes up, thinks of something he likes, and then puts them on his shoes. If that’s the case, I’d also put Beyonce on my shoes.
Bogdan Bogdanovic shops at H&M and we appreciate that
It’s common for me to post ridiculous outfits or $3,000 hoodies in B-sides, but that’s not what Bogey is wearing here. This is straight from H&M and only $20. At full price, it was still only $35. Something we can finally afford!
Dwyane Wade meme’ing himself
The NBA and the internet are so intertwined at this point, it’s wild. And I’m still not over how pretty those Vice jerseys are.
Just a weekly reminder of Josh Hart being the best
He clearly lost a best to Larry Nance Jr., but any chance I have to tell you how great Hart is, I will take.
Boban Marjanovic riding around like this
I don’t know why. Just watch it. It will make your day better.
My favorite James Harden photo of the week
See ya next week, friends. Tweet me your B-Sides, and I’ll include them in the next round.
Nike’s New Adapt BB Shoes Self-Lace, Wirelessly Charge, Connect Via App (Updated)
Nike had a big tech-related announcement today in the form of a new basketball shoe as a part of their Adapt line. The new Nike Adapt BB is a self-lacing, wireless charging, phone-connected sneaker that they believe is an actual performance shoe that will be game-worn.
To back up a bit, this isn’t the first Nike Adapt shoe that tries to self lace. The first was the Nike HyperAdapt 1.0 in 2016, a motorized lacing shoe that brought us a step closer to one of the most iconic shoes in history, the Back to the Future II Air Mag. Because of that shoe that debuted on film in 1989, sneakerheads have dreamed of a time where they’d be able to slide their fit check my amazon gift card balance sneakers and let tech do the work from there.
The Nike Adapt BB is the closest we’ve gotten, since that HyperAdapt 1.0 was more show and proof of concept than anything. The Adapt BB, on the other hand, will be worn in an NBA game by Boston Celtics player Jayson Tatum. Not only that, but Nike plans to bring this latest Adapt tech to other sports and lifestyle products soon.
As far as how this is tech or DL related, well, nike adapt bb charging pad shoes will connect to your phone via a new Nike Adapt app. That app lets you tighten and loosen each shoe individually, change colors on the side shoe lights, and set presets depending on the situation. Like your shoe looser in warmups than the game? Those can be individual presets. Nike dreams of a customized fit for each person, plus they plan to issue firmware updates from phone to shoe over time.
I mentioned these shoes wirelessly charge, and they do. To charge them, you simply leave them sitting on the included charging pad. The lights on the shoes will indicate battery status. And yes, if the battery dies while you are wearing them, you can still unlace.
In the past, Nike has been extra close with Apple and shunned Android, but all marketing materials here just say “app” and “phone,” without any indication that this will be an iOS-only thing. We’ll find out soon enough.
UPDATE: Yep, there will nike adapt bb charging pad an Android app with support for the Pixel 3, Pixel 2, Pixel, Galaxy S9, Galaxy S8, Galaxy S7, Huawei P10 Lite, and Galaxy A5. That’s a random as hell list of phones, but it’s what this support site says.
The Nike Adapt BB will cost $350 and arrives February 17.
Nike Store Link
// Nike 
Unboxing Nike's self-lacing Adapt BB sneakers is like opening a smartphone
It was exactly a month ago that Nike took the wraps off of Adapt BB, its latest pair of shoes with power laces, and now the company is finally ready to bring them to the masses. The Adapt BB will launch globally on February 17th, although some lucky people have already been able to get them through Nike's SNKRS app. Unlike the HyperAdapt 1.0 from 2017, which were more of a concept project, the Adapt BBs are intended to be performance shoes for basketball players. They're also smarter than the HyperAdapts, thanks to a mobile app that pairs with the shoes via Bluetooth and lets users adjust how the laces fit. You can also use the Adapt application, available for iOS and Android, to change the two LED colors on the shoes.
But, perhaps the craziest difference between Nike's two self-lacing models is the price: the HyperAdapt 1.0 cost $720 at launch, whereas the Adapt BB are priced for less than half that, at $350. That's still a lot of money for shoes, sure, but Nike hopes that all the tech inside them will be enough to appeal to many consumers -- not just sneakerheads. Dubbed FitAdapt, the BB's auto-lacing system consists of a custom motor that senses the tension needed by your feet and adjusts itself accordingly to keep each foot snug in the shoes. If you need to tweak the comfort levels, you can do so with the companion Adapt app or the two physical buttons on the BB's midsole.
Nike is calling FitAdapt its "most advanced fit solution to date," adding that it is designed to provide a "truly customized fit for every basketball player." As someone who has worn the Adapt BBs before, I can definitely say that they are more comfortable than I expected them to be. They feel like normal sneakers, which wasn't the case for the HyperAdapt 1.0. Those felt clunky and, in my case, I had to get a bigger size than I normally would in order to feel comfortable wearing them.
So america ferrera siblings are you getting for your $350, you nike adapt bb charging pad Well, I had the chance to check out a retail version of the Adapt BBs at a Nike event in Charlotte, North Carolina, where the 2019 NBA All-Star game is taking place.
When I opened the package, it actually felt as if I was unboxing a smartphone, not a pair of shoes. That's namely because of the included QI wireless charging pad, the USB cable/wall charger combo and the starting guide that shows you how to use the Adapt BBs. It's just not something I'm used to when buying sneakers; if I'm lucky, I'll get an extra pair of shoelaces in the box, and that's usually as exciting as it gets.
But this is the thing about the Adapt BBs, that it has the potential to appeal to a lot of people because it combines performance and lifestyle gear with technology. And the same can be said about Puma's own auto-lacing Fi sneakers, though those won't arrive until 2020. As for the Adapt BBs, we'll see if they have sufficient appeal to make them as popular as some of Nike's analog shoes.