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Downtown 655-2400
14th & Grand 371-8100
www.stockmanbank.com February 2014
I
45
FREE
Seminar for Local Businesses
Digital Marketing Ensuring your business’s success! You’re invited! Join us for Free Digital Marketing Seminars Discover how digital, mobile and social media are changing the landscape of local commerce.
101 – Get Your Business Online • Website building and design • Mobile websites • Search result optimization • Social Media and it’s place in business Dates/Times: Tuesday, March 18 Western security bank heights wicks billings mt, March 19 Thursday, March 20
MARKETINGcooler
I n the age of social medianetworking still makes sense
Are you out there shaking hands and getting to know people?
10:00 a.m. 11:30 a.m. 3:00 p.m.
201 – Digital Marketing Today and for the Future • Effective digital advertising • Marketing your website • Ensuring the viability of your business using social media • Making the most of search, SEO, SEM and more Dates/Times: Tuesday, March 18 Wednesday, March 19 Thursday, March 20 Friday, March 21
8:00 a.m. and 3:30 p.m. 9:30 a.m. and 2:30 p.m. 11:00 a.m. and 5:00 p.m. 9:30 a.m.
301 – Advanced Digital Extension • Expanding your audience • Reputation Management, Lead Search • Paid Search; when, why and how much? • Retargeting, Geo Fencing and Demographic targeting Dates/Times: Tuesday, March 18 Wednesday, March 19 Thursday, March 20
12:00 p.m. 7:00 a.m. 1:00 p.m.
All seminars take place at The Billings Gazette 401 N. Broadway, Billings, MT 59101 Dana Pulis
Space is limited! Call 406.657.1443 or email [email protected]
for more information and to make a reservation or register online at www.billingsgazette.com/brandexpand
46
I February 2014
Dana Pulis is CEO/founder of Kinetic Marketing Group, www.Kineticmg.com. Contact her at [email protected] or 406-651-2000.
D I G I TA L
There’s an adage that says “the more things change, the more they remain the same.” Certainly, over the past decade we have seen wild fluctuations in our economy, the rise and fall of entire industries and the house market ping-pong across the scale. Those weren’t the only changes, though. In 2004, YouTube didn’t exist. The first iPhone was introduced in mid-2007; since then, seven generations have hit the market. This time 10 years ago, “the Facebook” was a little something just for Harvard students; MySpace was just gaining speed. And I guarantee you that nobody knew how much mobile and social media were going to impact marketing efforts. So how was marketing done back in the day? Well, for the most part, it was all about relationships — both between marketing professionals and their clients as well as individual businesses and their customers. If you ask me, that’s still hands-down the way it works best. Too often we as business professionals are hiding behind screens of every shape and size instead of getting out there to shake hands, talk about what’s happening and creating those authentic, fantastic moments of, “You know, I can help you with that.” Whether you’re a new business owner or a more experienced one, adding networking to your marketing mix is critical. In my agency, I’m not the only one doing networking. Western security bank heights wicks billings mt member of our team is involved in the process at various levels by being involved in volunteer organizations, attending events hosted by the Chamber or Big Sky EDA or joining western security bank heights wicks billings mt groups.
So you may be wondering if the networking that I (and my team) do is solely about marketing western security bank heights wicks billings mt services our agency provides. The answer is absolutely not. Do marketing opportunities arise? Yes, they often do. But I can tell you first-hand that the benefits of networking far exceed merely marketing. Each of us has gained a variety of excellent skills as a result of networking — some focused on our technical abilities and others targeted on leadership, problem solving, conflict heritage south community credit union murfreesboro tn and a host of other capabilities. One of the most interesting networking opportunities that has been introduced to me lately came through Greg Kohn, who you may be aware of as a result of his ongoing work with the Big Sky EDA, Billings Chamber of Commerce and countless boards and committees. He was selected as a chair for Vistage International, and is in the process of launching CEO peer groups. These groups allow CEOs to meet monthly and work on business-related issues facing one or more members. As a business owner, the opportunity to benefit from the wisdom and experience of others — and to share my own experiences that have come over the years — is priceless. Are you and your team members actively networking? Are you involved in community organizations that you care about? Are you out there shaking hands and getting to know people instead of hiding behind phone calls and computer screens? If the answer is no, you are not only missing out on fantastic marketing opportunities, you’re also missing out on remarkable ways to develop the skills you need to grow both personally and professionally. Billingsbusiness
HUMAN resources
5 generations must learn to work together Knowing each generation’s history and preferences, we can see the opportunities working together can bring. Arrow Solutions Group Joann Pintz-Cole, operations administrator; Brittney Souza, client services manager; and Jen Brazinsky, director of recruiting, all of Arrow Solutions Group, western security bank heights wicks billings mt to this column. Arrow Solutions Group specializes in recruiting IT professionals and engineers for companies in Montana, Wyoming, North Dakota and South Dakota. Contact Arrow Solutions Group at 406-839-9000 or [email protected] arrowsolutionsgroup.com.
This year, for the first time in American history, five generations will be working together. This is western security bank heights wicks billings mt by some as a social phenomenon, and it brings up many issues in how to work together productively. Working in the technology industry, Arrow Solutions Group experiences this first hand with our internal staff, clients and candidates. Technology itself is not the end-all in this new economy, the people who use technology and how they use it must be understood. Can you name all five of the generations? Many articles have western security bank heights wicks billings mt written detailing each: veterans or traditionalists born between 1922-1945; baby boomers born between 19461964; Gen X’ers who western security bank heights wicks billings mt into the world between 19651980; Gen Y’ers or Millennials, were born between 1981-2000 and are no longer the new kids on the block; and next year
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there will be the fifth generation, the 2020 Gen or Gen Z, born between 1998-2010. This makes for seven decades worth of different values, work ethics and communication styles in the work force. Wherever one falls in the generational timeline, the opportunity exists to examine diverse viewpoints and strive to understand them, thereby strengthening relationships and reducing conflict. For example, the simple act of communication can be complicated by each generation’s preferred method: traditional mail, email, phone calls, instant messaging, texting or Skyping. Some of these communication modes are foreign languages to certain generations and innate necessities to others. Today, a minority of veterans tap into the latest technology, this may be because veterans grew their businesses
using rotary dial phones and written communications. This explains their preference for formal memos and written communication with details spelled out. Newspaper, radio and television keep them up to date. Boomers have joined the technology bandwagon with varying degrees western security bank heights wicks billings mt resistance and acceptance. Many still use their Rolodex, dial phones and touch-tone phones. They love face-to-face dialogue and communicating via direct phone calls, having a “call me anytime” attitude. Boomers stay abreast of current happenings via newspaper and television with some Internet usage thrown in. Generation X’ers entered the work force with cellphone in hand, and they eagerly and willingly adopt many hi-tech trends. Calling or emailing them on their cellphone is usually the best way to get a hold
of them, as they prefer direct and immediate communication. Many have adopted preferences for instant messaging and texting. About 50 percent of Gen X’ers still read a daily newspaper while a larger percentage remain current via television and Internet. Millennials are by far the most technical generation in the workforce to date, having grown up with the Internet, picture phones and email. They don’t want meetings unless it’s a “GoToMeeting.” They have mastered multitasking and are the most connected, readily sharing life’s adventures via Facebook, Twitter, LinkedIn and other social media (often all at the same time). The newest members of the work force, those in Generation 2020, were born into a hightech communications world and are connected via social media, IM, hash tags, iPhones, tablets, and other devices.
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